Product Marketing Specialist (FinTech)

You bring product marketing to a data operations and operating model transformation at a financial services client, embedded with their team. You shape how the program talks to many niche internal audiences, and you build the central content hub and campaigns that drive adoption.

You blend storytelling, editorial judgment and hands-on platform skills: CMS, web, blogs and SharePoint. You care about the end user and translate complex data concepts into content people actually read.

• Build and run targeted marketing strategies for internal and niche audiences in a data operations transformation.
• Use research, employee feedback and behavioral data to sharpen positioning and engagement.
• Own product messaging, content and collateral.
• Manage internal platforms, including blogs, websites, newsletters and SharePoint, and keep them current.
• Translate complex technical concepts into clear, compelling narratives.
• Work with product, engineering and other marketing teams to align messaging.
• Support launches and go-to-market plans that drive adoption.
• Track and report campaign and adoption performance.

• 10-12 years in product marketing, content or communications.
• A track record of changing behavior through targeted messaging and campaigns.
• Experience driving adoption of new products, tools, processes or culture shifts.
• Hands-on use of blogs, websites and SharePoint to build engagement and community.
• Experience with data governance frameworks and data management.
• SaaS product marketing or product management experience.
• Strong communication, project management and stakeholder skills.

• Experience in IT infrastructure, data or finance.
• A bachelor's degree in Marketing, Communications, Psychology, Business, Computer Science, IT or a related field.